Shay Hoelscher

Shay Hoelscher is a veteran of the Professional Beauty Industry with more than 37 years of professional beauty experience. Currently, she is the CEO and Owner of privé products. Prior to privé, Shay held senior leadership positions across the industry including Sebastian International, Wella International and Nioxin Research (now all owned by COTY), TIGI (now owned by Unilever), Alterna Haircare (now owned by Henkel) and Cezanne Hair.  Her experiences span a wide variety of channels of distribution, sales leadership, and cross-corporate functions in the US and internationally. Shay is dedicated to making privé products a force for good. She brings that vision into reality with 3 core pillars to: Empower women as a women-led company; Make a strong social impact by giving 1% of all revenue to a nonprofit to help women in need; Produce natural and clean, vegan products that are good for you and good for the planet.

Join us at the beautiful 5-Star Venetian Resort in Las Vegas, Nevada on June 30-July 2, 2024 for this celebration of beauty.